Led Monotype's homepage redesign with a UX-driven, component-based approach - streamlining discovery journey's, aligning with business goals, and ensuring CMS scalability.
Implemented a scalable CRO framework to enable rapid test-and learn experimentation, improving campaign performance and conversion insights across key digital channels.
Delivered a global SEO audit & strategy consolidation across multiple domains, optimising architecture, identifying quick wins, and driving sustainable organic growth.
